JR Reyes
Product Designer
Detail-oriented and focused on efficient, future-proofed, and accessible user experience solutions utilizing skills developed in the creative industry to gain consensus, build mutually beneficial relationships with partners and clients, establishing successful features and products.
Designing kindness.
Experience Highlights
Always freelancing and consulting
I’m a free agent. I’ve always got something on the plate, whether it’s a logo for the local PTA event, a dashboard for a friend trying to launch an app, or an illustration for someone’s race team. I’m often providing photography to families and businesses for my local town of Anacortes.
Current side projects include consultation for Yearn Media, helping them launch a Kindle-competitor focused on Romantasy genre.
Commercial Designer @ The Athletic
2025–2026
Stepping back into monetization design, I spent a year at New York Times’ sports division The Athletic, where I helped design new ad products that increased user reach and engagement, increasing their monetization menu for clients such as Bank of America, Range Rover, Chanel and more.
Product Designer @ Wind Creek Casino and SpotGamma
2024–2025
I moved away from tech and created a hospitality app for Wind Creek Casino, allowing users to book hotels, buy tickets for events, and stay on top of their itineraries and reservations whenever they’re at any of the facilities.
At the same time, I evolved SpotGamma’s fintech app to be more approachable for the everyday user, as opposed to the super-users that were their more common staple. In the process, they grew their user base by 25%
Senior Product Designer @ SeekOut
2022–2024
I took a pause from the gaming industry and dove head-first into an area that I absolutely had no expertise in - HR tech. I didn’t know these users. I couldn’t speak for them, and I had no immediate resource to learn more about them. For two years, I learned how to relate to an extremely niche audience from the ground up, and learned to understand user behaviors that were completely foreign to me. With the help of customer representatives and a banging design team, I was able to create a career management and profile system that would help clients steer their employees through their individual journeys within their company.
Product Designer @ Xbox
2015–2022
Being the longest position I had, being a product designer at Xbox gave me a lot of opportunities to learn and evolve with the design industry. My time there saw the shift from physical media, and the boom of online subscription services, prompting the Xbox products and features I worked on to adjust accordingly. My work to launch Game Pass and it’s following iterations became a leading example of what “Netflix for video games” looked like.
I became an expert in the console gaming industry, advocating for the gamers best interests and how they wanted to navigate and manage their game libraries and collections.
My time here also saw the dawn of tools like Sketch and Figma, showcasing the impact of design systems and componentry on brand and experience reinforcement. I now evangelize design systems as a core requirement within products to become successful and help streamline company’s design process.
UX Designer @ MSN
2011–2015
My time at MSN introduced me to cross-platform design. As a monetization designer, I provided design solutions across all browsers and platforms where I iteration on industry-leading forms of ad placements and sponsored content. Looking back at my time here, display monetization wasn’t the most prestigious design position to be in, but it did teach me to design for revenue.
Designer @ SolutionsIQ
2007–2011
I wore at a lot of hats at SolutionsIQ.
I designed and curated their website and collateral material, which resulted in a unified company brand throughout all customer-facing platforms.
I designed application and web interfaces for select clients such as Wizards of the Coast, BeDynamic, and Precor, launching their first friendly, customer-focused online experiences.
I created concept art for demonstration games and reels presented to potential video game clients, allowing them to visualize what the final product could like on release.
Being the sole designer for SolutionsIQ helped me learn to self-direct and manage priorities based on ambiguous tasks and feedback.
Career
Now – Freelance and Consulting
2025-Present - Product Designer @ Yearn Media
2025-2026 - Commercial Designer @ The Athletic
2024-2025 - Product Designer @ Wind Creek Casino
2024-2025 - Product Designer @ SpotGamma
2022–2024 - Senior Product Designer @ SeekOut
2015–2022 - Product Designer @ Xbox
2011–2015 - UX Designer @ MSN
2007–2011 - Designer @ SolutionsIQ
2006–2007 - Designer @ Volt
2004–2006 - Print and Web Designer @ Pacific Galleries
2003–2004 - Print Designer @ Moscow-Pullman Daily News