Hi, I’m JR Reyes…

I’m a product designer based in the Pacific Northwest, focusing on human-centric experience solutions that are efficient, future-proof, accessible, and most importantly, approachable.

I like to say that I’m designing kindness.

From the ground up.

I helped launch a career management system for companies to allow their employees to navigate their professional journeys.

View the SeekOut case study

Redefining what Xbox means to gamers.

Setting the stage for the “Netflix of video games,” and evolving console gaming to the next level. Say goodbye to cartridges and discs.

View the Xbox Game Pass case study

Making it easier and faster.

I created an interface that allowed users to gather relevant information about a product as quickly as possible, and placed all their action options front and center.

View the Flash Card case study

From atoms to molecules to features.

Developing a robust system that made it easier and faster to create features and products, allowing anyone to be a designer.

View the Xbox Design System case study

“Designers can get lost thinking ‘this is what I would do in this situation.’ But we are biased and need to always open ourselves to other perspectives in order to do our best work.”

Read the article

Brands and companies I’ve designed for: